The differences between mature and emerging marketsUploader: Gazuru 4 years ago Subscribe 8
Promoting new uses for old brands can increase sales by increasing usage frequency. Because many new product introductions fail, the growth stage may be short or nonexistent for some products. Countries have life cycles, for example, and we traditionally classify them as ranging from the First World countries to Third World or developing countries, depending on their levels of capital, technological change, infrastructure, or stability. In mature markets, particularly in the aftermath of The Great Recession, consumers are conflicted. In some ways anyway. While sales are expanding and earnings are growing from these "cash cow" products, the rate has slowed from the growth stage.